Lila Loom

Lila Loom is a skincare line specially developed for young teenagers who are taking their first steps into skincare. The brand introduces a gentle and positive approach to self-care, where simplicity, softness and personal growth are at the heart of the concept. The visual identity is built around the idea of blooming the moment when something new begins to grow. This is reflected in the flower emblem, soft pastel colours and subtle gradients that create a fresh and optimistic look. With a combination of lilac tones, off-white and warm accents, Lila Loom creates a recognizable and accessible world for a new generation of skincare users.

Together with the team, I worked on the development of the Lila Loom brand.
My role focused on packaging design and the visual translation of the concept, including the gift box, sales materials, merchandise, and the design and development of the brand guidelines.

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