Sharing my knowledge and experience with other creatives, bringing people together, and advising teams. There’s nothing more fulfilling than building something beautiful together. My heart beats fastest for packaging—whether it’s food, chocolate, or personal care. It’s a playground where creativity knows no bounds, from product development to choosing the perfect materials and colors. The industry is always evolving, and I love keeping up with the latest trends and innovations.
I can spend hours wandering through stores—whether it’s luxury boutiques, cozy cafés, pop-up shops, or even the supermarket—soaking up inspiration. Instagram, TikTok, Pinterest? I follow it all. From the newest trends to the subtle shifts shaping the market, I keep a sharp eye on the food and cosmetics industries. I also love visiting trade fairs to discover new ideas and stay ahead of emerging trends. When it comes to beauty, brands like Huda Beauty, Byoma, Trinny London, Olcay Gulsen, Essence, and Boozyshop are my go-to sources of inspiration. In the food industry, I follow packaging designers and agencies to stay in the loop on what’s happening. I also enjoy dining at restaurants run by top chefs, exploring beautifully designed cookbooks, and following chefs online for fresh inspiration.
What drives me? The desire to surprise and delight people with unique designs that truly make an impact. I want to create with joy, push my creativity to new heights, and constantly find fresh ways to bring something special to life. Teamwork, positivity, and an open atmosphere are essential to me. I love visualizing how a brand comes to life and working together to make that vision a reality. My greatest satisfaction? Seeing my product on the shelves, standing out and shining among the rest.
I thrive on new challenges, continuous learning, and inspiring others to bring out the best in themselves. What do I need? Appreciation, the freedom to create, and the space to express my ideas. Because no matter what, I keep smiling—even when things get tough. My heart is in the right place, my head is full of ideas, and I’m always ready to create success together!